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Wednesday, November 7, 2012

Playboy Club Franchise In India To Open Its First Beach Club In Goa.



Playboy is set to open its first Playboy Club in India. CNN Go reported that even though the magazine is banned in India, the club will open in Goa, known for its hedonistic beach parties and idyllic locale.The club is set to open in mid-December and will be 2,043 square meters. CNN Go reported that it will be located in the Candolim area of Goa on the beach and will be Playboy's first beach location for a club anywhere in the world.

The local franchisee of the Playboy Club on Thursday announced its plans to open India’s first club at Candolim in Goa. This would be the first among its chain of 100 clubs the local franchisee intends to open in the next ten years

CNN Go reported that the bunnies will the outfits will be less revealing. PB Lifestyle will operate the franchise in India. Sanjay Gupta who is CEO of PB Lifestyle said according to CNN Go, "We are clear about one thing: There will absolutely be no nudity. The bunnies will be suited to Indian sensibilities and moral values."

While the news trickled in, at Panaji, The authorities in Goa today claimed that they would shut down the Playboy Club scheduled to be opened in the state next month if it is found to be indulging in obscenity, vulgarity or nudity.

Director of Tourism Nikhil Desai told PTI he has no idea about the club, although the application may have been processed by the department. “They might have applied under some other name and may brand it as Playboy Club,” he said.

Desai warned that the club would be asked to shut down if it is found to indulge in obscenity, vulgarity or nudity. “We don’t mind if club runs provided they abide by all laws of the land,” he added.

The tourism department will immediately withdraw the permission, if they are found flouting rules, Desai said, adding that such a withdrawal by the tourism department would also make all other permissions granted to the club null and void.

While government authorities want to monitor what happens inside the club, a local women’s organisation today said that such a club was “not wanted in the state”. Auda Viegas, chief of Bailancho Ekvott, a leading women’s organisation, said that the police and the government has no mechanism to keep a tab on what could happen inside the club.

“Goa’s latest aim is to invite all things which are anti-social and bad for society. This club is banned
everywhere. What system do we have in place to check what’s going on inside the club? We have not been able to check places like dance bars, pubs, events organised by outsiders in Goa where women are trafficked. It’s not fair that Playboy Club is allowed in Goa,” Viegas added.

Gupta said to The Daily Mail, "We are positioning it around lifestyle, aspiration and glamour," instead of nudity.

Gupta said to India West that they are redesigning the bunny costume to keep in line with Indian sensibilities and toning down the outfit for India, working closely with Playboy.

Playboy has over 40 clubs around the world. CNN Go reports that famous brand has plans to open more Playboy affiliated things in India, including another Playboy Club in Hyderabad and wants to open hotels and cafes as well, The Times of India reported.

Playboy magazine, along with a host of other foreign "adult" magazines, is not permitted in India owing to obscenity laws banning material deemed "lascivious or appealing to prurient interests". There had been a lot of controversy and criticism over Bollywood actress Sherlyn Chopra this year becoming the first Indian woman to pose naked for Playboy magazine.

Gupta said to India West that Playboy plans to invest invest $37.5 million in new ventures of the next five years in India. The first Playboy club was at 116 E. Walton Street in downtown Chicago on February 29, 1960.

Tags: playboy franchise in india, playboy club in india, playboy agency india, playboy franchisee india, playboy india, playboy club goa, PB Lifestyle, Sanjay Gupta,


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