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Wednesday, July 28, 2010

Bisleri Franchise Growing Across India

New Delhi: Bisleri, a company owned by Mr. Ramesh Chauhan, Ex- owner of Brands like Thumbs Up, limca & Mazza, is all set to expand its network & distribution in North India by putting 8 new plants in different parts of Rajashtan, Punjab, Himachal Pradesh, Haryana & Jammu. To cope up with the ever growing market competition and consumer demand, it has decided to increase its network.

After their successful and strong penetrations of the market, they are ready to cater to the consumers through their new franchisee in Varanasi. This would help them to cater the huge markets of Gorakhpur, Allahabad, and Varanasi etc.

Adding to the above,” Director, North of Bisleri “Mr R.K. Garg” said that “In an initiative to strengthen its Supply Chain and cater to its customers in a more convenient manner and to decrease the dependency on outside services, we are adding new vehicles in our own fleet”.

Bisleri offers a range of Packaged water in “Vedica” and” Bisleri with added Minerals” which occupy a market share of around 60% of the organized market in Mineral water segment. The products are available in different pack-sizes varying from 250ML to 20 Ltr Jars. These pack sizes are introduced considering consumer needs.

About Bisleri

The award for “Most Trusted Brand” by Economics Times and that too twice has been the proof of the company’s goodwill. Since it’s inception has been into social service to the nation. Out of 1000 lt of water sourced 956 ltr is returned back to the public as pure & safe water, the rest is lost in process. In India, Bisleri has given birth to pet recycling industry of sorts by creating value for recycled plastic bottles. All bottles after crushing and reprocessing have good economic value and are used as raw material in various industries other than the food industry.

Tags:Bisleri Franchise, vedica franchise, mineral water franchise, packaged drinking water franchise, pure water franchise, water franchise, ramesh chauhan, bisleri, water business

Source:27-Jul-2010 06:18:18 PM/Archit Puri/

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