The Krrish Group has been signed as the Master Franchisee of Jimboy’s Tacos in India and will launch multi-store openings across India later this year. The first restaurant is slated to open in September 2014, with 7-10 more mexican restaurant franchises opening in the next couple of years. In addition, the Sacramento Kings announced that The Krrish Group will activate in Sacremento, through in-arena, broadcast, and digital advertising to promote the launch of their new relationship with Jimboy’s Tacos.
Prakhar Gupta, Vice President of Business Development for The Krrish Group said, “With a dynamic and fast growing business portfolio, we see our partnership with Jimboy’s and the Kings as a perfect opportunity.” He added that "The Indian consumer and retail market has literally been exploding during the last 10 years and the trend is projected to continue for many years to come, with the restaurant sector projected to grow more than double in the next 5 years.”
In 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016. The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat than its previous incarnation. The American-style Mexican food restaurant chain will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily while the decor will be more adventurous, giving the customers a varied experience.
"I am thrilled that The Krrish Group shares our global vision and sees the economic potential of a partnership with the Kings,” said Ranadive. “Given the increasing popularity of basketball and the Kings in India, we hope that this will be the first of many important business partnerships from the region. As we strive to become India's home team, we are proud to call The Krrish Group and Jimboy’s Tacos our partners."
We could expect The Kings to announce several more India partnerships in early 2014 as the heady cocktail of sport, celebrities and food continue to grow in India.
Source : Company PR.
Tags: krrish group, jimboys tacos franchise india, Mexican Food Franchise, mexican food franchise opportunities india. jimboys franchise india.
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