Managing Director, D Satish Babu of Indus Mobile Distribution Private Ltd that owns the Univercell Brand quoted “In the next few months, we will be opening 200 franchise outlets, including 100 in Andhra Pradesh. We are going to increase the number of outlets to 1,000, targeting a turnover of Rs 1,800 crore by the end of March 2015.” The company is backed by private equity firm Peepul Capital, has been growing at over 30% a year and reported sales of Rs 1,100 crore by March 2013. The aim is to get to 10,000 Cr annual sales by 2020 as per the M.D.
The company currently has 15 franchise stores while they plan to continue to expand company-owned stores mostly in the tier-I and tier-II centres across the country, they are looking at adding franchise stores in the tier-III and tier-IV towns, mostly in the semi-urban and rural areas.
The Mobile Store will begin setting up franchise stores in the seven states, a model it has chosen to tap uncharted territory. Chief executive Himanshu Chakravarti told ET earlier that the company was initially reluctant to get into the franchise model due to challenges around management of supply chain, logistics management and security.
"Northeast is one of the big opportunity areas, but it's a troublesome territory to approach. We will have several franchisees and master franchisees for some of the states," he said. The retail chain currently owns 800 stores that sell multiple brand handsets with 10% on the franchise model. The company is planning to add around 40 new stores a year in the other part of the country depending upon the opportunities it gets.
Source: ET Bureau Nov 28, 2013, Business Line, Nov 28.
Tags: electronic shop franchise, mobile phone franchise opportunities in India, mobile phone retail franchise, mobile phone shop franchise, univercell franchise, univercell mobile franchise.,
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